Dropshipping
You sell a product you don't own, and the supplier ships it from their warehouse to your customer with each order.
Best for
Best for testing new products on a small budget, and for selling in prepaid markets where cash is collected before shipping starts.
Strengths
- You start with no inventory purchase: your capital goes to ads, not shelves.
- You test ten products a month instead of one, because you don't commit to any quantity.
- No warehouse, no inventory management, no dead stock if the product fails.
- You change your product or supplier in one day if the market shifts.
Limits
- Shipping time is beyond your control, and it's the most dangerous factor in any cash-on-delivery store.
- You don't inspect the product before it reaches your customer, so they're the first to discover defects.
- Your margin is weaker because you buy at single-unit price, not wholesale.
- Packaging and invoices carry your supplier's identity, not yours, so you don't build a brand.