Small in payment data, big in searches
Colombians mostly pay online through PSE bank transfers and cards. The Cámara Colombiana de Comercio Electrónico, as cited by MinTIC's e-commerce observatory, counted cash, including cash on delivery, at 2.7% of online purchases in the second quarter of 2025.
Buyers still look for it: Google Keyword Planner shows 1,000 to 10,000 searches a month in Colombia for "pago contra entrega" alone. Shoppers who do not know a store yet want to see the parcel before they pay, and Colombian carriers run dedicated services to collect that cash.