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SymplysisAI

Cash on delivery in Italy

Selling in contrassegno in Italy: couriers, fees and when it pays.

Italy still pays at the door, above all in the South. This guide covers which couriers collect cash, what it costs you, and what SymplysisAI offers an Italian seller.

Open your free storeSee pricing
Contrassegno among payment methods in one 2024 overview
~18%Contrassegno among payment methods in one 2024 overview
Poste Italiane fee per COD parcel (April 2025)
€2.27Poste Italiane fee per COD parcel (April 2025)
Poste, TNT, BRT, GLS, DHL and UPS offer it
6 couriersPoste, TNT, BRT, GLS, DHL and UPS offer it
Ads, pages and copy generated in Italian
ItalianoAds, pages and copy generated in Italian

Per 100 orders received

$29
$6
$3
$5
75%
80%

Net profit

$610

Profitable · $10.17 per delivered order

Your ROAS
3.48
Break-even ROAS
1.57
Delivered
60 / 100
Net margin
35%
Delivered Returned Not confirmed

Returned parcels pay shipping both ways. Revenue counts delivered, paid orders only. Full calculator

The short answer

Contrassegno (cash on delivery) is still offered by Italy's main couriers. Poste Italiane and TNT accept it without a contract, while BRT, GLS, DHL and UPS add it to a business contract. It costs the seller a fee: Poste Italiane charges from €2.27 per parcel and TNT 2% of the amount collected (minimum €10), according to Sendcloud's overview updated in April 2025. One 2024 overview puts contrassegno at about 18% of the payment methods Italians use.

How it works

  1. 1

    Decide where COD fits

    Offer contrassegno where buyers hesitate to pay first: new store, impulse product, older or southern customers.

  2. 2

    Generate in Italian

    UGC video ads, a landing page, ad copy and posters in Italian from one product link.

  3. 3

    Use the COD order form

    Your free store has a one-step cash-on-delivery order form and order statuses for confirmation calls.

  4. 4

    Hand over to your courier

    Export or sync confirmed orders and book them with the courier that collects the cash for you.

Contrassegno is still common, especially in the South

Italian online shopping keeps growing: in April 2025 Netcomm expected B2C e-commerce to pass €62 billion for the year, with 35.2 million online shoppers. Cards and wallets lead, yet contrassegno keeps a real share, about 18% of payment methods in one 2024 overview, and it is most common in the southern regions.

Buyers choose it when they do not know the store yet, when the product is an impulse buy, or when they simply prefer to see the parcel before paying. That is exactly the situation of a new store testing products with ads.

Which couriers offer contrassegno, and what it costs

Every major network collects cash at the door, but the terms differ. Two take it without a contract and publish their fee; the others add it to a business contract and price it per contract. Cash amounts are capped by Italian anti-money-laundering rules, so check the current limit with your courier.

CourierContract neededFee for the seller
Poste ItalianeNoFrom €2.27 per parcel (credit to a postal account)
TNTNo2% of the amount collected + VAT, minimum €10
BRTYesSet in the contract
GLSYesSet in the contract
DHLYesSet in the contract
UPSYesSet in the contract
Source: Sendcloud, cash on delivery with Italian carriers, last updated April 9, 2025.

Italian ads and pages

SymplysisAI writes and designs in Italian: UGC video ads with a presenter holding your real product, a landing page in seven sections, ad copy for Meta, TikTok and Google, and posters from your product photo. Prices show in euros on your store, and the order form asks only for what a courier needs.

What SymplysisAI does not do here

The Delivery hub's built-in courier integrations are Algerian. For Italy there is no direct link to Poste Italiane, BRT or GLS: you export confirmed orders or sync them to Google Sheets, then book the parcels with your courier. Said plainly, so you can plan your workflow.

When contrassegno makes sense

Use it to win first orders and to sell in regions that prefer it, and price its cost in: the courier fee plus the parcels buyers refuse. Confirm every order by phone or WhatsApp before you ship, and test a small COD surcharge or a prepaid discount once repeat buyers trust you.

Italy

Questions and answers

Is cash on delivery common in Italy?

It is a minority method next to cards and wallets, but a real one: about 18% of payment methods in one 2024 overview, and more common in the South. New stores and impulse products get the most out of it, because buyers can see the parcel before they pay.

Which couriers offer contrassegno?

Poste Italiane and TNT accept it without a contract; BRT, GLS, DHL and UPS add it to a business contract (Sendcloud, April 2025). Fees and cash limits depend on the courier and the contract, so confirm them before you launch.

How much does contrassegno cost the seller?

Poste Italiane charges from €2.27 per parcel when the money goes to a postal account, and TNT 2% of the amount collected plus VAT, with a €10 minimum. The others price it in your contract. Add the cost of refused parcels when you calculate your margin.

Can SymplysisAI write Italian ads?

Yes. UGC video ads, landing pages, ad copy and posters can all be generated in Italian, and the dashboard itself is available in Italian.

Does SymplysisAI connect to BRT or Poste Italiane?

Not directly. The built-in courier integrations cover Algerian delivery companies. For Italy you export confirmed orders or sync them to Google Sheets and book them with your courier.

Works well with

Guides

Cash on delivery vs Prepaid vs Hybrid modelYour own store vs Major marketplaces (Amazon, Noon, Jumia) vs The hybrid modelCash on delivery (COD)Confirmation rateReturn rateNet margin

Italy

Test your next product in Italy this week.

Open a free store with a cash-on-delivery order form, then generate Italian ads when you are ready to run traffic.

Open your free storeSee pricing